Create your brand
We build a brand identity you’re proud to show off: name, logo, colors, fonts, and the voice you use everywhere from Instagram to invoices.
- Brand positioning & tone of voice
- Logo, color system & type
- Basic brand guidelines
What we do
A full toolkit to open your doors — physical or digital.
Pick the whole package or a focused area. One monthly retainer, zero equity, and Greg on call.
Create a plan we agree on
Together we set the target, the milestones and the weekly actions. Plain-English plans that actually get used — no 60-page PDFs gathering dust.
- Business model & pricing
- Quarterly milestones
- Weekly action checklist
Establish your marketing channels
From domain and website to Instagram, Google Business and email — we set up the channels customers will actually find you on.
- Website (or landing page)
- Social profiles set up right
- Google Business + email
Establish tools & systems
The invisible stuff that makes a business feel legit: booking, invoicing, CRM, file storage, bookkeeping. We pick the right tools and set them up.
- Booking / scheduling
- Invoicing & payments
- CRM + email automation
Always on call for questions
Stuck on a supplier question at 9 PM? Need a quick second opinion before a meeting? Message Greg — responses, not runarounds.
- Text / email support
- Weekly check-ins
- Second-opinion calls
Research & develop strategy
We dig into your market, your competitors and your customers, then translate that into a positioning and pricing strategy you can actually execute.
- Market & competitor research
- Customer interviews
- Positioning & pricing
Grants & funding proposals
Many Alberta and federal programs go unclaimed because the paperwork is a wall. We find relevant grants and funding and handle the proposal process.
- Grant shortlist for your biz
- Proposal writing & edits
- Submission & follow-up
Marketing plan & execution
We don’t just hand you a strategy deck. We run campaigns — content calendar, ads, email, local outreach — so momentum actually builds.
- 90-day marketing plan
- Content & ad execution
- Monthly performance review
Involve you at every step
You learn the levers as we pull them. We document decisions and keep you in the driver’s seat so you can take over fully once you’re profitable.
- Shared decision docs
- Handover-ready systems
- Founder training sessions
Planning
Plans you’ll actually use.
We skip the 60-page document and go straight to quarterly milestones and a weekly action list. You always know what’s next.
- Business model & pricing you can defend
- Milestones that map to real money
- Weekly checklist shared in one doc
Marketing
We don’t advise — we run it.
Content calendars, ads, email flows and local outreach. You get a 90-day plan — and we execute it, measure it, and adjust.
- 90-day content + campaign plan
- Ad setup, creative, and weekly tuning
- Monthly report in plain English
How we invest with you
More than billable hours — we're invested in your win.
Most clients stay on a flat retainer with zero equity. But when you start to prove out, we'll go further — cover your startup costs, buy in alongside you, and open doors to capital partners we trust.
Lean operation, better ROI
No agency middlemen, no account managers, no bloated retainers. Greg runs the work directly, so every hour you pay for shows up as something tangible — a live site, a campaign in market, a grant submitted.
- Direct access to the person doing the work
- Small toolchain, tuned for small businesses
- No padded hours, no surprise invoices
We cover initial startup expenses
The small, awkward first bills — domain, hosting, starter software, ad test budgets, basic tools — we pick those up as part of our investment in your launch. You focus on your business, not on a dozen credit card charges before day one.
- Domain, hosting & basic website tooling
- Starter subscriptions for your core stack
- A seed budget to test early ads & outreach
Exact scope of covered costs is locked in during your free consult — no surprises, no clawbacks later.
We'll buy in once you prove potential
For founders we believe in, the relationship doesn't have to stay on retainer forever. Once the model is working and the numbers tell a real story, we'll talk about taking an equity stake — backing your business with our own capital, not just our hours.
- No equity asks at the door — earn it together
- Founder-friendly terms, decided in plain English
- Skin in the game when the upside is real
Optional and never a condition of working with us — we'll only raise it when the time is right.
A network of investment partners
When your business is ready for outside capital that's bigger than what we put in, we tap our network — angel investors, family offices and lender relationships we've worked with before — and help you put together a story they'll actually take seriously.
- Warm intros to angels & family-office capital
- Pitch deck and numbers we help you defend
- Honest second opinion on the terms you receive
We don't take finder's fees on intros — our reputation with these partners matters more than a kickback.
Case studies
A few businesses we've helped get moving.
Small snapshots of clients we've partnered with recently. Every engagement is tailored — these are a peek at the kind of work we take on.
Free 30-minute consult
Stop overthinking it. Let’s just talk.
Half an hour, zero cost, zero pressure. You leave with a clearer next step — even if you never hire us.
- No pitch deck. No pressure.
- Honest read on your idea.
- Clear next step — hire us or not.
- Charity / non-profit rate available.